Анар 
I spoke with D. Mergen, Executive Director of "Unitra" LLC.
"Unitra" is one of the famous mining companies. When was it established?
Our company was founded in 1999 with 100% domestic investment. A variety of small and medium-sized equipment and tools commonly used in mining, road construction, housing, utilities, energy, infrastructure, agriculture, production and service sectors from world-renowned major manufacturers to domestic consumers with guaranteed quality and wide range supplied with options. We are the sole official distributor in Mongolia of more than 50 world-leading brands. For example, we can mention Toyota, a well-known warehouse forklift manufacturer, Makita, a world leader in power tool production, and Honda, a small equipment manufacturer.
I got acquainted with the products of your technical department store. A wide selection of equipment for all industries is sold in cash. Would you like to see the advantages of your goods and products?
We sell more than 3,500 types of tools and equipment at our five branch stores in Ulaanbaatar. Also, there are more than 10 contracted distributors who sell our goods and products in Ulaanbaatar city and local areas. Each customer is served by trade consultants responsible for the brand and industry. In addition, through our official website www.unitra.mn, users can directly interact with our company by choosing the tools and equipment they want, receiving price offers, and delivering goods.
The advantage is that, firstly, we offer our customers and consumers all necessary and high-quality goods and services in one place. Secondly, other trading companies bring and deliver equipment to order from the manufacturer, while we sell in cash to our branch stores. Users can try out the tools and equipment at us and test them according to their working conditions. The most important thing is that you can choose your goods and products in a short time. Third, the brand directly represents its manufacturers in Mongolia. Maintenance and spare parts are also stocked for complete coverage. Buying from our company means buying directly from more than 50 of our suppliers, such as Toyota and Honda. We carry out the installation and assembly work ourselves at a high level of quality, based on the imported techniques and equipment. We supply small-scale road construction equipment to the domestic market as finished products and offer our customers quality products at competitive prices.
As a company that sells tools and equipment of world-renowned brands in Mongolia, it must have defined its future goals. What to say about this?
A number of examples can be cited from the company's activities. First, for us, we focus more on customer satisfaction and satisfaction than just selling. For example, the Maintenance Center was expanded last year. In cooperation with "Makita" Corporation, 48-hour service standard has been introduced in the Maintenance Center. This standard begins with the section on power tool repair. It can be understood that we are obliged to deliver the instrument to the maintenance center within 48 hours. In this regard, the stock of tool spare parts has been increased by 5 times.
Secondly, recently we have been working a lot on training our users. Whether our users are correctly considering their needs, whether they are able to make the right choice, whether people are able to use it correctly in the workplace after making the right choice, and so on. For example, after studying the damage of the tools and equipment submitted for repair by a regular customer company, clarifying the main points, conducts training on that particular issue. Last year, we conducted training for several organizations, and we also conducted training in this field for companies that have purchased generators from us in the past few years.
Thirdly, as a representative of the world's leading manufacturers, we introduce technological advances to our customers. Therefore, we organize events every year in cooperation with our brand manufacturers to introduce new technologies and models that are on sale, and to listen to the needs of our customers.
What is the importance of choosing and using good quality tools that are well-known in the world?
To be the world leader in the field means that the tools and equipment meet international requirements, are of the best quality, and are internationally evaluated. Mining equipment refers to tools and equipment that ensure safe operation and support high productivity at low cost.
Low cost can be understood not only by choosing the cheapest equipment for the first purchase, but also by the quality of the work done with the tool, skilled maintenance, and the availability of spare parts.
Recently, companies have introduced safety standards-compliant equipment into their operations. What standards and technical advances are being introduced for your company?
Safety is very important in the mining and construction industry. If you look at the indicators of industrial accidents in the last few years, it can be seen that the mining and construction sectors are the most risky. On the construction site, we have noticed that there are a lot of injuries caused by entanglement in wires. This is a purely solvable problem. The era of battery powered tools is upon us. We have more than 500 types of Makita battery tools. Also, "Makita" brand tools are equipped with more than 20 safety functions. For example, the "BL" brushless motor makes battery tools as powerful as electric tools, lighter, easier to use, and more productive.
SJS, AFT is a motor separation system that prevents the risk of blade jamming and tool jamming. When the blade gets stuck during work, the risks of injury to the operator are very high, such as the blade breaking and jumping, the tool being lost.
In order to prevent this, the motor is disconnected immediately when the tool feels stuck.
There is also AVT (Anti Vibration Technology) or vibration reduction. Daily use of high-vibration tools such as concrete cutters, cutters, and drills can be harmful to health. Then, the purpose of the vibration reduction system is to prevent risks.
What else should be considered in the selection of tools and equipment?
Some companies face many problems such as equipment training, maintenance, lack of spare parts, etc., due to lack of information or because they buy their equipment from middle sellers who cannot represent the manufacturer or their products. Or if you buy tools and equipment from a foreign market, no one is responsible for damage. In addition to maintenance, service during operation is very important. If the maintenance is done at the right time, the equipment will work without problems for many years.
For our company, more than just sales, we pay more attention to the correct selection of the main products, the correct identification of the needs by professionals, and the advice of the engineering and technical staff on how to use the products correctly. In general, our company takes care of customers by helping them to choose suitable products and not selling unsuitable products. More than 20 professional repairmen are working in our repair center as a place where global brands are concentrated and sold in Mongolia. Manufacturers first study the Mongolian market and supply the appropriate model of goods based on it. Not only sales, but as a market leader, our company also has the responsibility of leading the market, and we are aware of this and implement it in our operations.
What are the policies and directions for creating professional and skilled human resources?
More than 50% of our company's employees have graduated from domestic and foreign universities in the fields of technology and engineering, and our sales staff also have high technical knowledge and skills. We pay a lot of attention to the training of our employees by participating in manufacturers' training, inviting manufacturers to Mongolia and organizing joint training. It is important to be fully aware of the tools and equipment you are selling, to understand the situation in Mongolia, the activities of the industry, and the problems you are facing.
Thank you for talking.
Source: www.mongolianminingjournal.com
http://www.mongolianminingjournal.com/a/71012?fbclid=IwAR1FNJbkZ_mSEjtF6P-S-bH9F4rlfMaZPyXkvSVDNOqFq9UzwTuYa5IEQKY
